Commercial Services

From boardroom to campaign.

Interim management at C-level and marketing that performs. We steer the organisation and the commercial side, and deliver campaigns and concepts that work - for scale-up, SME and corporate. One partner for both the direction and the execution.

Contact Commercial Services
Senior level

Leadership at board and management level: general management, sales and marketing. We speak the language of the boardroom and that of the market - and switch effortlessly between the two.

Strategy and execution

From setting the commercial course to actually getting the campaign live. No advice that disappears into a drawer, but work that reaches the market.

For every scale

Whether it is a scale-up, an SME or a corporate - our direction and our campaigns adapt to the organisation, the stage and the budget.

What we do

From strategy
to execution.

(Interim) General & Sales Management

Accountability at board level - general management and commercial. Deployable at C-level during absence, a transition or growth, interim or project-based.

(Interim) Marketing Management

Temporary leadership of the marketing function: from strategy and positioning to managing the team and agencies, with a sharp focus on commercial results.

Marketing campaigns

From first idea to execution. No academic reports, just campaigns that fit the audience and budget - always driven by results.

Offline, online & social

One considered message, consistent across every channel: from print and direct mail to online advertising and social media. The right channel for the right goal.

Marketing concepts

The creative idea behind the campaign: a sharp concept, proposition and story that sticks - and that translates effortlessly to any channel.

Design & online presence

The visual translation of brand and campaign, including the design of campaign sites and landing pages. Design-led, as part of the whole - not a standalone build job.

Fractional commercial leadership

Board-level direction, without a full-time CCO.

Not every organisation needs a full-time commercial director - but it does need direction at that level. On a fractional basis we take on that role: a fixed number of days per month, with accountability for the commercial course, the team and the numbers.

  • Fixed monthly availability, on a retainer basis
  • Accountable for commercial strategy and results
  • Leading and coaching the existing sales and marketing team
  • Monthly reporting and steering on board-level agreements
  • Scalable - increase or reduce as the organisation grows
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Why fractional?

For scale-ups and SMEs a full-time CCO is often too heavy and too costly, while the need for senior commercial direction is real. Fractional leadership provides that direction - at a fraction of the cost and without a long-term commitment.

Rates

On request. Typically a fixed monthly fee based on the number of days, depending on scope and desired availability. Interim assignments are billed per project or on a daily basis.

Get started

We love coffee. And a good chat.

Whether it concerns an urgent vacancy, a commercial strategy that has stalled or the need for direction at board level - get in touch and we will determine the best approach together.

Contact Commercial Services

Direct contact

info@wwa-insights.nl

We respond quickly.